Town Signage

Advertising signage along the Alaska Highway in Watson Lake

If you are interested in having a sign posted on the highway on either side of Watson Lake, please request an application and more information using Contact Us link at the top of the page, thank you!

What kind of sign will I require?
Urban Visitor Sign (UVS) is a unique 244 cm x 122 cm (8 ft x 4 ft) sign created by individual businesses within the Watson Lake town limits that will be attached to a government owned sign structure with three separate UVS’s per structure.


  • A onetime $25.00 non-refundable application fee must accompany the completed application
  • There is an annual $400.00 per sign advertising and maintenance fee for all UVS’s payable to the Watson Lake Chamber of Commerce.
  • If an application is approved anytime during the calendar year, the fee will be pro-rated.
  • There is a $200.00 per sign renewal advertising and maintenance fee.